Aureliwear is a fully responsive Shopify fashion store for apparel, cosmetics, and accessories, featuring category-based navigation, product filters, promotional banners, and a clean mobile-first layout. The design emphasizes fast browsing and a smooth, conversion-focused checkout across devices.
The store offers features such:
- Collection navigation (New In, Women, Men, Beauty, Accessories) with layered filters (size, color, fit, brand, price).
- Variant options & swatches (size/color/shade), stock status, and back-in-stock alerts.
- Lookbooks, shoppable video, and editorial sections for outfits and seasonal drops.
- Quick view/quick add, sticky add-to-cart, bundles, and AI-driven styling recommendations.
- Promo blocks: banners, countdowns, codes, tiered discounts, and free-shipping thresholds.
- Customer accounts, wishlists, and saved carts synchronized across devices.
- Checkout via Shopify Payments/Shop Pay/PayPal, gift cards, and BNPL (where available).
- Shipping rules, returns/exchanges flow, and an order-tracking portal.
- Reviews/UGC galleries and Instagram/TikTok integrations for social proof.
- Performance: Shopify CDN, WebP/AVIF images, lazy loading, and caching.
- SEO foundations (meta/schema), clean URLs, and structured product data.
- Analytics & marketing: GA4, Meta Pixel, Google Ads tags, email/SMS flows (abandoned cart, post-purchase), and loyalty/referrals.
The design highlights men’s, women’s, and kids’ fashion sections with smooth UX and quick checkout features. This project focused on creating a modern, stylish, and easy-to-manage storefront optimized for conversion across all devices.