Mimar Design Studyo – Meta Ads (Lead Gen & Awareness), Architecture/Interior
Full-funnel Meta ads programme designed to drive high-quality enquiries for an architecture & interior design studio. Blended inspirational creatives (before/after, 3D renders, walkthrough reels) with clear offers and geo-targeting across service areas to convert browsers into booked consultations.
The campaign included:
- Funnel: Prospecting → Warm → Hot retargeting with Pixel events (ViewContent, Lead, Contact/WhatsApp) and audiences built from site visitors, video viewers, and form openers.
- Objectives: Leads/Messages for consultations and quotations; Traffic/Engagement for portfolio discovery and social proof.
- Audiences: Geo-targeted homeowners, property investors, developers, and renovation/remodelling interests; lookalikes from leads and high-intent site users.
- Creatives: Reels showcasing transformations, carousels of signature projects, testimonial snippets, and short UGC-style clips from designers; mobile-first aspect ratios.
- Copy & CTAs: Value-led hooks (space planning, turnkey fit-outs, bespoke interiors), proof points (timelines, quality, budget control); CTAs: Book Consultation, Get a Quote, WhatsApp Us.
- Landing/message match: Ads routed to relevant service/portfolio pages with project galleries, reviews, FAQs, and quick contact widgets (form + WhatsApp).
- Optimisation: A/B tests on hooks, formats (Reels vs. Image), offer angles, and audience splits; frequency caps and budget shifts by marginal CPL.
- Tracking: Meta Pixel + UTM taxonomy, GA4 goals (lead, contact, WhatsApp click), structured naming for cohorts, weekly insights & experiment roadmap.
- Deliverables: Account structure with naming conventions, 10–15 copy variants, 6–10 creative variants, audience library (saved/LAL/retargeting), reporting template.
Inspirational, proof-driven creatives plus disciplined targeting and testing produced a steady flow of qualified design enquiries while keeping CPL efficient and reporting repeatable.