Hydra EVC – Meta Ads Lead Generation (Paid Social)
Planned and executed a full-funnel Meta ads program for a UK EV charging brand, targeting homeowners, businesses/fleets, and installers. Combined precise audience design, high-intent landing flows, and rapid creative testing to drive qualified leads within target CPL.
The campaign included:
- Funnel: Awareness → Consideration → Conversion with Pixel events (ViewContent, Lead) and retargeting (site visitors, video viewers, form opens).
- Audiences: UK geo; EV ownership/interest stacks; job-title/industry (facilities, property, fleet); CRM lookalikes; custom/retargeting lists.
- Creatives: UGC-style videos, product explainers (Cubus/Goliath), static install visuals, motion hooks, problem→solution storytelling.
- Copy/CTAs: Safety (O-Pen), smart scheduling, load management; CTAs: Get a Quote, Book Install, Talk to Sales.
- Optimization: A/B tests (hooks, headlines, offers, formats), frequency controls, budget reallocation by CPL/ROAS.
- Tracking: Meta Pixel + UTM taxonomy, GA4 goals, structured naming, weekly reporting with insights & experiments.
- Landing flow: Message-match headlines, fast pages, trust badges, simplified lead forms.
Full-funnel structure + rapid creative iteration delivered consistent qualified lead flow across B2C, B2B, and trade audiences with efficient spend and clear reporting.