The Herbal Essence – Meta Ads Performance Marketing (E-commerce, PK)
Planned and executed full-funnel Meta campaigns for a skincare & nutrition brand, driving profitable D2C orders across Pakistan with precise audiences, fast landing flows, and rapid creative testing.
The campaign included:
- Funnel: Prospecting → Warm → Hot retargeting with Pixel events (ViewContent, AddToCart, InitiateCheckout, Purchase).
- Objectives: Sales/Conversions, WhatsApp lead capture, and engagement for social proof.
- Audiences: Pakistan geo (key cities), lookalikes from purchasers/IC, skincare & online shopper interest stacks.
- Creatives: UGC reels/demos for GLU-M, Moringa range, DeModa Facewash, Ozelin; carousels, bundles and more Free Delivery PK hooks.
- Copy/CTAs: Problem→solution, clear claims, price/offer upfront; CTAs: Shop Now, Order on WhatsApp, Free Delivery.
- Optimization: A/B tests (hooks, formats), creative refresh (7–10 days), budget reallocation by ROAS/CAC, frequency controls.
- Tracking: Pixel + UTM taxonomy, GA4 ecommerce, structured naming, weekly reports with insights.
- Landing flow: Fast PDPs, reviews/UGC, COD & Free Delivery badges, sticky CTA + WhatsApp button.
Full-funnel structure + iterative creatives delivered consistent, qualified demand with efficient CAC and clear, repeatable reporting.